A marketer's only concern is how best to create demand for a new product produced by his/her company. Marketing has little value for society as a whole.

Question

Quizplus · Accepted Answer

This statement is false. Marketing has significant value for society as a whole as it helps consumers become aware of new products and services, facilitates competition among businesses leading to lower prices and improved quality, and can promote socially responsible practices and causes. Additionally, marketing can play a role in economic growth and job creation.

A Marketer's Only Concern Is How Best to Create Demand