Marketers identify which segments of buyers present the greatest opportunity. These segments are called ________ markets.
A) target
B) capital
C) tertiary
D) demographic
E) developing

Question

Quizplus · Accepted Answer

Target markets are those segments of buyers that a company identifies as having the highest potential for sales or growth. By focusing on these markets, a company can tailor its marketing strategies and products to better meet the needs of these buyers, increasing their likelihood of purchasing and loyalty to the brand. Capital markets refer to financial markets for long-term investments, while tertiary markets do not play a significant role in marketing. Demographic and developing markets may be relevant, but they do not encompass the full scope of potential markets.

Marketers Identify Which Segments of Buyers Present the Greatest Opportunity