Unlike physical products, services cannot be seen, tasted, felt, heard, or smelled before they are bought. This characteristic of services is known as ________.
A) inseparability
B) intangibility
C) variability
D) perishability
E) heterogeneity

Question

Quizplus · Accepted Answer

The characteristic mentioned in the question is intangibility, which refers to the fact that services cannot be perceived through the five senses before purchase.

Unlike Physical Products, Services Cannot Be Seen, Tasted, Felt, Heard