Bank customers try to reduce uncertainty by drawing inferences from the ________, such as the design of the building's exterior and interior, the layout of the desks, and the length of waiting lines.
A) people
B) symbols
C) equipment
D) place
E) communication material

Question

Quizplus · Accepted Answer

Customers often use the physical environment or "place" of a service, like a bank, to infer service quality and reduce uncertainty. This includes the building's design, layout, and other physical cues.

Bank Customers Try to Reduce Uncertainty by Drawing Inferences from the ________