Which of the following is True regarding services?
A) Services are typically produced, stored, and then consumed.
B) Services are generally low in experience and credence qualities.
C) Service providers develop similar marketing programs for personal services and business services.
D) There is less risk associated with the purchase of services than with the purchase of goods.
E) Provider-client interaction is a special feature of services marketing.

Question

Quizplus · Accepted Answer

Provider-client interaction is a special feature of services marketing. Unlike goods, which are typically produced and consumed in isolation, services are often produced and consumed at the same time, with the provider and client interacting directly. This interaction is an important aspect of the service experience, and can influence the client's satisfaction and willingness to purchase the service again in the future.

Which of the Following Is True Regarding Services