The Caesar Park Hotel generally caters to business customers during the week, so weekends are relatively quiet. The hotel has decided to promote mini-vacation weekends for non-business customers as well. What is the Caesar Park Hotel trying to do?
A) It is implementing premium pricing.
B) It is trying to cultivate nonpeak demand.
C) It is promoting complementary services.
D) It is putting reservation systems in place.
E) It is implementing differential pricing.

Question

Quizplus · Accepted Answer

The hotel is trying to cultivate non-peak demand by promoting mini-vacation weekends for non-business customers. This means they are trying to attract customers during the traditionally quiet times to increase occupancy and revenue.

The Caesar Park Hotel Generally Caters to Business Customers During