Alcart Solutions is a large distributor of Aldor phones in Canada. The company distributes products to various retailers in the New Brunswick province. Recently Aldor received several complaints from its retailers that their orders are not delivered on time. This is an example of ________ conflict.
A) multichannel
B) horizontal
C) vertical
D) intermediate
E) parallel

Question

Quizplus · Accepted Answer

This is an example of vertical conflict as it involves a disagreement between Aldor and one of its distributors (Alcart Solutions) regarding the distribution process and delivery timelines.

Alcart Solutions Is a Large Distributor of Aldor Phones in Canada