A manufacturer wants to achieve rapid market penetration through a low-price policy. However, the manufacturer's dealers prefer to work with high margins and pursue short-run profitability. The major reason for this conflict is ________.

Question

Quizplus · Accepted Answer

The conflict is arising due to the goal incompatibility between the manufacturer and the dealers. The manufacturer wants to achieve rapid market penetration through a low-price policy, while the dealers prefer to work with high margins and pursue short-run profitability.

A Manufacturer Wants to Achieve Rapid Market Penetration Through a Low-Price