Multichannel conflicts are common when the members of one channel obtain a lower price based on larger-volume purchases.

Name: Multichannel conflicts are common when the members of one channel obtain a lower price based on larger-volume purchases.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When one channel member obtains a lower price based on larger-volume purchases, other members of the same channel may feel that they are not getting a fair price and may cause conflicts. This is a common phenomenon in multichannel systems.

Multichannel Conflicts Are Common When the Members of One Channel