If the Coolest Cooler introduced its cooler to the general market and developed communications around the idea that it was going to develop awareness, interest, evaluation, trial, and then adoption, it would be anticipating a learn-feel-do sequence of consumer responses.

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The learn-feel-do sequence is a common framework for understanding consumer behavior and refers to the steps of awareness, interest, evaluation, trial, and adoption. Therefore, if the Coolest Cooler is developing communication around this sequence, it is anticipating a learn-feel-do response from consumers.

If the Coolest Cooler Introduced Its Cooler to the General