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When Asked About Their Preferred Brand of Instant Noodles Outside

Question 46

Essay

When asked about their preferred brand of instant noodles outside a supermarket setting, customers could not remember Nissin's name, but relied on the distinct packaging to help them spot the noodles while shopping. Identify the basic communication objective that is most important in this situation, and suggest a way Nissin could address that objective.

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The objective for Nissin's marketing com...

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