TV advertising is considered to be particularly advantageous because ________.

Question

Quizplus · Accepted Answer

TV advertising is considered advantageous because it appeals to the senses (such as sight and sound) and generates high attention, making it an effective way to capture consumers' attention and make them more likely to remember the message. However, TV advertising is usually expensive and has high clutter, but it reaches mass audiences rather than selective ones. Therefore, options A, D, and E are incorrect, and B is incorrect due to having a low absolute cost being an incorrect statement.

TV Advertising Is Considered to Be Particularly Advantageous Because ________