When researchers seek to evaluate word of mouth according to the relevance, sentiment, and authority of where the message came from, they are focused on characterizing the message's ________.

Question

Quizplus · Accepted Answer

The question is asking about the characteristics of the message, specifically where it came from. Therefore, the best answer is B) source. The other options (speed, scale, share, space) are not relevant to the question being asked.

When Researchers Seek to Evaluate Word of Mouth According to the Relevance