PepsiCo Created a Mission Control Center-Set Up Like a Broadcast

PepsiCo created a Mission Control Center-set up like a broadcast television control room-in the middle of the marketing department in its Chicago headquarters. What was the purpose of this effort?

A) to monitor the performance of Coca-Cola
B) to create a blog to promote its Gatorade brand
C) to monitor the Gatorade brand on social networks around the clock
D) to measure sales of its Gatorade brand on a minute-to-minute basis
E) to get involved in consumers' conversations about their daily lives