Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Company)?
A) custom marketing research firms
B) syndicated-service research firms
C) specialty-line marketing research firms
D) generic marketing research firms
E) focused marketing research firms

Question

Quizplus · Accepted Answer

Syndicated-service research firms gather consumer and trade information and then sell it for a fee, such as the Nielsen Company. Custom marketing research firms, on the other hand, specialize in designing research studies tailored to a specific client's needs. Specialty-line marketing research firms focus on specific industries or types of research, such as healthcare or advertising testing. Generic and focused marketing research firms are not commonly recognized categories.

Which of the Following Types of Marketing Research Firms Gathers