Which of the following is True for business marketers?
A) They deal with more and larger buyers than consumer marketers.
B) They deal with more and smaller buyers than consumer marketers.
C) They deal with fewer and larger buyers than consumer marketers.
D) They deal with fewer and smaller buyers than consumer marketers.
E) They deal with the same kind of buyers as consumer marketers.

Question

Quizplus · Accepted Answer

Business marketers deal with fewer and larger buyers than consumer marketers, as they typically sell their products or services to other businesses, institutions or organizations rather than individual consumers. These buyers often make larger purchases and require more personalized and customized solutions, resulting in a smaller customer base compared to consumer marketers.

Which of the Following Is True for Business Marketers