Perceptual maps provide quantitative portrayals of market situations and the way consumers view different products, services, and brands along various dimensions.

Question

Quizplus · Accepted Answer

Perceptual maps are graphical representations of how consumers perceive products, services, and brands along different dimensions, such as quality, price, convenience, and style. These maps provide a quantitative portrayal of market situations by plotting the perceptions of different products and brands on a two- or three-dimensional graph. By analyzing perceptual maps, marketers can gain insights into how consumers perceive their products or services relative to competitors and identify opportunities for product differentiation and positioning.

Perceptual Maps Provide Quantitative Portrayals of Market Situations and the Way