Using the market approach, ________ are defined as companies that satisfy the same customer need.
A) communities
B) competitors
C) trendsetters
D) industries
E) task groups

Question

Quizplus · Accepted Answer

The market approach compares a company to its competitors, which are defined as companies that satisfy the same customer need. Therefore, the best choice is B, competitors.

Using the Market Approach, ________ Are Defined as Companies That