In its focus on bottom-line financial value, the ________ approach offers limited guidance for go-to-market strategies and does not fully account for competitive moves.
A) brand equity
B) brand value chain
C) customer tracking
D) customer equity
E) brand extension

Question

Quizplus · Accepted Answer

The focus on bottom-line financial value suggests an emphasis on customer equity, which is the total lifetime value of a company's customers. However, this approach only provides limited guidance for go-to-market strategies and fails to fully account for competitive movements.

In Its Focus on Bottom-Line Financial Value, the ________ Approach