Growing the core can be a less risky alternative for growth than expansion into new product categories.

Question

Quizplus · Accepted Answer

Growing the core refers to increasing sales or expanding market share in existing product categories, which can be less risky than branching out into new categories. This is because the company has existing knowledge and expertise in these categories, and already has a customer base and established distribution channels. In contrast, expanding into new categories requires greater investment and carries more uncertainty, as the company may not have as much experience or understanding of the new market.

Growing the Core Can Be a Less Risky Alternative for Growth