Brown & Smith Inc. engages in the design, development, making, and retail selling of designer jewelry in North America. Before approving a new design, the company draws it on a computer and then produces models to show potential consumers and get their reactions. This allows the company to analyze the possible customer reaction. Identify the concept testing method used here.
A) conjoint analysis
B) perceptual mapping
C) virtual reality testing
D) rapid prototyping
E) digital fabrication

Question

Quizplus · Accepted Answer

The concept testing method used by Brown & Smith Inc. is rapid prototyping, as they create physical models of the designs to show the potential customers and get their reactions. This method helps analyze the customer's reaction to the design and make any necessary changes before finalizing the product for retail selling.