Joseph, a student of Columbia University, found that many of his classmates had purchased an iPad tablet from Apple. Several months after the product's launch, realizing that the iPad was widely considered to be useful and that many students in the United States had rated it highly, Joseph also decided to purchase an iPad. Which of the following is the adopter group to which Joseph belongs?
A) early adopter
B) innovator
C) late majority
D) laggard
E) early majority

Question

Quizplus · Accepted Answer

Joseph purchased the iPad several months after its launch, which indicates that he is part of the early majority group. This group typically purchases a product after the innovators and early adopters, but before the late majority and laggards. The fact that many of his classmates had already purchased the product suggests that it had gained a significant level of popularity, which would make it appealing to the early majority.

Joseph, a Student of Columbia University, Found That Many of His