An innovation's rate of adoption depends in part on compatibility, or the degree to which the benefits of use are observable or describable to others.

Question

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The rate of adoption of an innovation depends on factors such as relative advantage, compatibility, complexity, trialability, and observability. Compatibility refers to the degree to which an innovation is perceived as consistent with the existing values, past experiences, and needs of potential adopters, not the observability or describability of its benefits.

An Innovation's Rate of Adoption Depends in Part on Compatibility