What was the biggest success of the "Frito-Lay and junk food" case?
A) Planners utilized strategic communication to defeat the "junk food" label.
B) Social media users became the biggest new market.
C) "Sneak peeks" to journalists and bloggers boosted product sales.
D) Frito-Lay switched to new, healthier product formulas.
E) Both A and D.
Correct Answer:
Verified
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Q11: What is NOT representative term of the
Q12: Which is the key major difference between
Q13: Public relations should always foster
A) Organizational leadership
B)
Q14: Which is NOT way public relations that
Q16: How does public relations contributes to the
Q17: Effective public relations is based on
A) Actual
Q18: Which of the following is NOT an
Q19: Public relations should lead marketing strategy because
A)
Q20: Why is public relations referred to as
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