Phineas T.Barnum will be best remembered in public relations history for:
A) developing the "pseudoevent."
B) making Jenny Lind famous.
C) issuing press releases.
D) suppressing the Standard Oil strike.
E) serving as the first presidential press secretary.

Question

Quizplus · Accepted Answer

Phineas T. Barnum is best remembered in public relations history for developing the "pseudoevent," which is a staged event designed to attract media attention and promote a particular cause or product. He famously used these techniques to promote his circus and other ventures, and his approach to publicity has been studied and emulated by generations of public relations practitioners. While Barnum did issue press releases and work to suppress the Standard Oil strike, these are not his most notable achievements in the field of public relations.

Phineas TBarnum Will Be Best Remembered in Public Relations History For