Public relations professional Lisa Eggerton of RSCG Magnet says, "Research gives context in which to talk about product." What does this quote mean?
A) Research findings can be used to substantiate hunches about a product.
B) In the minds of consumers, research adds credibility to a product.
C) Armed with research findings, a company can claim whatever it wants.
D) Both A and B.
E) None of the above.
Correct Answer:
Verified
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