Considering the nine Management By Objectives (MBO) steps, media channel objectives refer to:
A) the media channels recommended by your client.
B) what media gatekeepers are looking for in a news angle.
C) the optimal media channels for your target audience.
D) an increasing emphasis on social media.
E) sources and questions that interest the journalist.
Correct Answer:
Verified
Q2: Which of the following is not true
Q3: As research technique, focus groups are widely
Q4: Public relations professional Lisa Eggerton of RSCG
Q5: Public relations programs should be directed to
Q6: Public relations professionals use research for which
Q8: The first element in public relations plan
Q9: Public relations firms use online databases for
Q10: When everyone in the target audience has
Q11: Which of the following is NOT an
Q12: Public relations research should be conducted
A) before
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