Public relations research should be conducted

Question

Quizplus · Accepted Answer

Public relations research should be conducted before a campaign begins to establish a baseline and determine target audiences, during the campaign to evaluate effectiveness and adjust tactics if necessary, and after the campaign ends to measure the overall impact and ROI. Periodic research throughout the campaign can also help to track progress and make any necessary changes. Therefore, all of the given choices are appropriate for conducting public relations research.

Public Relations Research Should Be Conducted