The theory that says people use the mass media for variety of purposes in known as:
A) two-way symmetrical communication.
B) two-step flow.
C) management by objective.
D) uses and gratifications.
E) spiral of silence.

Question

Quizplus · Accepted Answer

The theory that people use the mass media for a variety of purposes, such as to seek entertainment, information, socialization, or personal identity, is known as uses and gratifications theory. It suggests that audience members are active and selective in choosing media content that satisfies their individual needs and desires.

The Theory That Says People Use the Mass Media for Variety