The potential audience reached by periodical or broadcast program is known as
A) potentials.
B) media impressions.
C) systematic random sample.
D) measurement of production.
E) none of the above.

Question

Quizplus · Accepted Answer

Media impressions refer to the potential audience reached by a periodical or broadcast program. It is a measure of the total number of opportunities for a message to be seen or heard. It does not necessarily imply that the message has been seen or heard by that many people, but rather the potential opportunity for it to have been seen or heard.

The Potential Audience Reached by Periodical or Broadcast Program Is