Regarding the Five-Stage Adoption Process, which of the following is not true? A) Every person does not go through all five stages. B) The process may end after any step. C) At Stage 5, many people are likely to adopt a given product. D) The process is like a large funnel. E) It can be applied to both ideas or products.

Question

Quizplus · Accepted Answer

Stage 5 is the stage of adoption and therefore, people who reach this stage have already adopted the product, so stating that many people are likely to adopt the product at this stage is redundant.

Regarding the Five-Stage Adoption Process, Which of the Following Is