According to communication researchers Everett Rogers, people who are eager to try new ideas are called
A) laggards.
B) enthusiastic.
C) late adopters.
D) innovators.
E) mavericks.

Question

Quizplus · Accepted Answer

According to Everett Rogers' diffusion of innovation theory, people who are eager to try new ideas and technologies are called innovators. They are the first to adopt a new idea and are usually comfortable with taking risks and trying new things. They make up only about 2.5% of the population. Laggards are the opposite of innovators and are the last to adopt new ideas. Enthusiasts and mavericks are not terms used in the diffusion of innovation theory, and while late adopters are a part of the theory, they are not synonymous with innovators.

According to Communication Researchers Everett Rogers, People Who Are Eager