The kind of audience that may initially pay attention to message only because it's entertaining is known as a
A) passive audience.
B) active audience.
C) opinion leaders.
D) strategic linkages.
E) none of the above.

Question

Quizplus · Accepted Answer

A passive audience is one that is not actively engaged or interested in the message but may pay attention if it is entertaining or delivered in an engaging manner. This type of audience may not be actively seeking information or have a vested interest in the message, but may be more receptive if the message is presented in an entertaining way. Therefore, the best choice is A.

The Kind of Audience That May Initially Pay Attention to Message