On the Public Relations Effectiveness Yardstick, level 2-intermediate provides the truest measure of campaign success.

Question

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Level 3-outcomes on the Public Relations Effectiveness Yardstick provides the truest measure of campaign success as it assesses the actual effects on audience behavior and attitudes, rather than just outputs or intermediate measures like media coverage or awareness.

On the Public Relations Effectiveness Yardstick, Level 2-Intermediate Provides the Truest