"Laggards" are traditionalists who are the last to adopt anything.
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Q19: Which of the following is NOT benefit
Q20: Which are the following is not legitimate
Q21: On the Public Relations Effectiveness Yardstick, level
Q22: Correspondence and telephone calls are considered to
Q23: According to mass media researcher Wilbur Schramm,
Q25: To be an effective communicator, you must
Q26: "Relative advantage" is the degree to which
Q27: The ultimate objective of any public relations
Q28: Media impressions as measurement tool are the
Q29: Advertising equivalency as means to measure the
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