Demographics and psychographics differ mainly because:
A) demographics refer to factors including age, gender, and ethnicity.
B) psychographic information is more difficult to gather.
C) demographic information tends to be less reliable.
D) psychographics are based on lifestyle, attitudes, beliefs and values.
E) Both A and D.
Correct Answer:
Verified
Q14: Persuasion can be used to
A) change hostile
Q15: The most difficult persuasive task is to
A)
Q16: _ theory says that individuals are seldom
Q17: The theory that describes how journalists use
Q18: Which theory states that media content is
Q20: Which medium is most effective for conveying
Q21: Public relations professionals are major players in
Q22: Don't advocate something in which you do
Q23: Many messages fail because the audience finds
Q24: Public opinion is useful to research, but
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