Public opinion is useful to research, but it is not tangible force that affects great number of people.
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Q19: Demographics and psychographics differ mainly because:
A) demographics
Q20: Which medium is most effective for conveying
Q21: Public relations professionals are major players in
Q22: Don't advocate something in which you do
Q23: Many messages fail because the audience finds
Q25: No message is received in vacuum.
Q26: Many public relations campaigns concentrate on identifying
Q27: Using modern communication techniques, the diffusion of
Q28: Persuasion, as it is practiced in public
Q29: Public opinion is fickle and variable; an
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