In dealing with the public in conflict, public relations professionals should
A) recognize them as a legitimate partner in the process.
B) stamp out negative opinion before it gets started.
C) do nothing; public opinion has already been formed.
D) Remember that the news media comes first.
E) minimize risk above all.

Question

Quizplus · Accepted Answer

Recognizing the public as a legitimate partner in the process is important in conflict resolution as it fosters trust and openness in communication. By acknowledging the concerns and opinions of the public, PR professionals can address the root of the conflict and work towards creating a mutually beneficial solution.

In Dealing with the Public in Conflict, Public Relations Professionals