When the public relations professional practices strategic positioning, he/she attempts to
A) increase risk for a given public, if necessary.
B) position the organization favorably.
C) influence organizational behavior.
D) Both B and C.
E) avoid the impending conflict, regardless of the cost.

Question

Quizplus · Accepted Answer

Strategic positioning involves finding a favorable position for the organization in the minds of its target audience while also influencing the organization's behavior to align with its desired positioning. Therefore, options B and C are both correct. Option A is incorrect as increasing risk for a public would harm the organization's reputation rather than strategically positioning it. Option E is also incorrect as avoiding conflict may not necessarily align with the organization's goals or interests.

When the Public Relations Professional Practices Strategic Positioning, He/she Attempts