Question 1

Organizations and public relations staffs have discovered that unfortunately, texting is not useful way to reach employees.

Accepted Answer

Texting has become a widely used and effective method for organizations and public relations staffs to quickly and directly reach employees, especially for urgent communications or updates.

Question 2

Although podcasts are useful way to distribute audio files, they are expensive to set up and maintain.

Accepted Answer

Podcasts can actually be quite affordable to set up and maintain, with many free hosting options available and equipment becoming more accessible and affordable.

Question 3

Tumblr could be defined as an advanced blogging site that provides easy sharing of many file types.

Accepted Answer

Tumblr is a blogging site that allows users to post multimedia content, including text, photos, quotes, links, music, and videos. It also allows easy sharing of these content types.

Question 4

The Internet came into widespread public use in the 1970s.

Accepted Answer

The Internet came into widespread public use in the 1990s, not the 1970s.

Question 5

By 2014, mobile internet will probably overtake desktop Internet use.

Accepted Answer

This statement was predicted by Mary Meeker, a venture capitalist, in her 2012 Internet Trends report. By 2014, mobile internet usage surpassed desktop internet usage and has only continued to grow since then.

Question 6

Define social media and explain its significance for the public relations profession.List and define two specific social media tools, and then describe how public relations practitioners might use them in reaching key publics.

Accepted Answer

The answer of Define social media and explain its significance...

Question 7

Organizational Web sites, in general, are cost-effective public relations tool.

Accepted Answer

Organizational websites can be a cost-effective way to communicate with stakeholders and the public, as they provide easy access to information, updates, and resources. This can help to build relationships, establish credibility, and enhance the brand image of the organization, all at a relatively low cost compared to traditional PR methods such as advertising or media relations. However, the effectiveness of a website as a PR tool depends on factors such as design, content quality, user experience, and promotion strategies.

Question 8

Discuss the development of mobile-enabled content and explain its significance for the public relations profession.Provide two examples of mobile-enabled content and describe how public relations practitioners might use them in reaching key publics.

Accepted Answer

The answer of Discuss the development of mobile-enabled content and...

Question 9

Overwhelmingly, public companies now use webcasts for range of outreach purposes.

Accepted Answer

This statement is true as webcasts are becoming a popular tool for public companies to communicate with their investors, customers, and other stakeholders. They offer an easy and cost-effective way to provide information, announcements, and updates to a large audience online.

Question 10

"Conversations" on social media can be controlled.

Accepted Answer

While social media platforms can moderate content and enforce rules, they cannot fully control or predict the nature of conversations due to the vast number of users and the dynamic nature of interactions.

Question 11

Facebook makes social media outreach easy for public relations professionals; once the page is set up, the messaging takes care of itself.

Accepted Answer

While Facebook does provide a platform for social media outreach, messaging still requires strategy, planning, and continuous maintenance from public relations professionals. Simply setting up a page does not guarantee successful outreach.

Question 12

Among many other features, LinkedIn enables users to apply for various positions online.

Accepted Answer

LinkedIn indeed enables users to apply for jobs directly through its platform.

Quiz 12: The Internet and Social Media