The concept of a fishbone diagram, or doing it right the first time, was promoted by Philip B. Crosby.

Name: The concept of a fishbone diagram, or doing it right the first time, was promoted by Philip B. Crosby.
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The concept of a fishbone diagram was not promoted by Philip B. Crosby. It was actually developed by Kaoru Ishikawa, a Japanese quality control expert. Philip B. Crosby was known for promoting the concept of "doing it right the first time," or zero defects.

The Concept of a Fishbone Diagram, or Doing It Right