The three managerial attitudes toward international operations, according to Howard Perlmutter, are ethnocentric, geocentric, and _______.

Question

Quizplus · Accepted Answer

The correct managerial attitude that completes the set of three according to Howard Perlmutter is "polycentric". The three attitudes are ethnocentric (when the focus is on the home country), geocentric (when the focus is on the global perspective), and polycentric (when the focus is on the local market).

The Three Managerial Attitudes Toward International Operations, According to Howard