When an "outsider" CEO is unsuccessful, usually it is because he or she __________.
A) did not understand the company's products
B) did not understand how to operate in the new culture
C) did not understand the company's customers
D) did not understand how to respond to government regulators

Question

Quizplus · Accepted Answer

B) Although impossible to calculate precisely, the costs resulting from a failed CEO are usually significant, particularly for an "outsider." When executives are unsuccessful, usually it is because they did not understand how to operate in the new culture.

When an "Outsider" CEO Is Unsuccessful, Usually It Is Because