Conversion rate is a measure of the:
A)percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B)percentage of visitors who become customers.
C)percentage of existing customers who continue to buy on a regular basis.
D)percentage of shoppers who do not return within a year after their initial purchase.

Question

Quizplus · Accepted Answer

Conversion rate measures the percentage of visitors who become customers. It does not measure the percentage of visitors who indicate an interest in the site's products, the percentage of existing customers who continue to buy, or the percentage of shoppers who do not return within a year after their initial purchase.

Conversion Rate Is a Measure of The