Which of the following measures the percentage of customers who purchase once,but never return within a year?
A)retention rate
B)attrition rate
C)loyalty rate
D)conversion rate

Question

Quizplus · Accepted Answer

Attrition rate measures the percentage of customers who purchase only once and never return within a year. Retention rate measures the percentage of customers who return and make additional purchases, loyalty rate measures the level of customer loyalty, and conversion rate measures the percentage of potential customers who actually make a purchase.

Which of the Following Measures the Percentage of Customers Who