Customizing a range of products in a combination suitable for a particular target market, as a response for the increasing need for speedy adaptation to the market, is known as ________.
A)outsourcing
B)diversification
C)platformisation
D)internationalization

Question

Quizplus · Accepted Answer

The term that describes customizing a range of products for a particular target market is platformisation. This approach allows for faster adaptation to market needs by offering a combination of products that are tailored to specific customer segments. Outsourcing involves hiring external companies to provide goods or services, while diversification involves expanding into new markets or products. Internationalization refers to expanding into global markets.

Customizing a Range of Products in a Combination Suitable for a Particular