
The service framework for developing effective service strategies excludes _________________.
A) understanding service products, consumers and markets
B) managing the competitive landscape
C) applying the 4 Ps of marketing to services
D) designing and managing the customer interface
E) developing customer relationships
Correct Answer:
Verified
Q4: The three additional Ps of services marketing
Q5: Customers may go beyond the money to
Q6: Service distribution can take place through physical
Q7: Service production and consumption are always simultaneous
Q7: Service markets are shaped by all of
Q8: Despite advances in technology, many services will
Q10: In order to design and implement effective
Q12: Services require a form of acquisition through
Q13: Links in the Service-Profit Chain include all
Q14: Developments in IT and communication include all
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