________ describes the actions a firm takes to maintain the differentiation of its product over time.
A)Product differentiation
B)Brand management
C)Aggressive marketing
D)Advertising

Question

Quizplus · Accepted Answer

Brand management involves actions taken by a firm to maintain the differentiation of its product over time. This includes developing and protecting the brand, maintaining consistent quality, and identifying and satisfying customer needs. Product differentiation refers to the unique features and benefits of a product that set it apart from competitors. Aggressive marketing and advertising may be part of brand management, but they do not specifically address maintaining differentiation over time.

________ Describes the Actions a Firm Takes to Maintain the Differentiation