The backstage, or invisible components of the servuction system, are of little interest to customers.
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Q1: The evoked set can be derived from
Q1: Characteristics that customers find hard to evaluate
Q3: Consumers will desire a particular level of
Q5: The service encounter stage involves _.
A) Moments
Q6: In the theater metaphor, the elements include
Q8: The five broad dimensions of service quality
Q9: The three stages in the consumer decision
Q10: Expectation elements include desired, adequate and predicted
Q11: The key concepts in the pre-purchase stage
Q12: The prepurchase stage begins with _.
A)perceived risk
B)formation
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