Brand Equity does NOT include the following key component.
A)Customer experience with the company
B)External Brand communication
C)Brand awareness
D)Brand meaning
E)Service Employees

Question

Quizplus · Accepted Answer

While service employees may contribute to the overall customer experience with a company, they are not a key component of brand equity. The other choices listed (customer experience, external brand communication, brand awareness, and brand meaning) are all factors that contribute to the overall strength and value of a brand.

Brand Equity Does NOT Include the Following Key Component